Where it all began...
In 2020, our founder was fed up with the poor quality of nutrition available to dogs. Considering dogs are increasingly considered equal members of the family, he couldn't fathom how the pet food industry had not caught up with this social shift. We wouldn’t feed ourselves burnt pellets of processed grain covered with nasty additives, so why is it normalised for dogs?
Fuelled by the loss of Oscar, his beloved four legged friend who suffered throughout his life from skin irritation, stomach discomfort & lack of energy, our founder set out to find a premium alternative to dry dog food, one that would use real natural ingredients & still remain convenient and affordable to dog owners.
That’s when Pawsitive was born ✨
The people behind the pack
Caroline Harmstone
CEO
Sarah Griffin
Marketing
Mattie Hanahoe
Community
Merouane Bali
Technology
Lucía del Coz
Design
What makes us wag!
Our small but mighty, female led team is passionate about the health & wellbeing of our pups and their devoted owners. Our mission is to be Pawsitive for pup, paw-rent & the planet which we strive to accomplish through…
Nutritious Fresh Pressed recipes
Tailored meal plans delivered straight to your door
Continuous efforts to minimise the carbon paw-print of our furry friends.
Paws for the Planet
It’s so important we do everything we can to protect the planet our furry friends love to explore. We’re committed to…
Fully recyclable packaging by the end of 2025.
Eco-friendly add ons.
Sustainability sourced fish
Supporting local farmers & ingredients.
UK made recipes
Responsibly raised meat
Carbon neutral deliveries.
Fully recyclable packaging by the end of 2025.
Eco-friendly add ons.
Sustainability sourced fish
Supporting local farmers & ingredients.
UK made recipes
Responsibly raised meat
Carbon neutral deliveries.
Fully recyclable packaging by the end of 2025.
Eco-friendly add ons.
Sustainability sourced fish
Supporting local farmers & ingredients.
Stay tuned!
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