One family dog became a family of hundreds.

Our story began with a family dog called Oscar who suffered from limp fur, skin irritation and stomach issues… three sure signs of a dog who wasn’t being fueled by the right food. Our founder set out to find a high quality food for Oscar that was nutritious, delicious and affordable but the challenge was greater than imagined, thus Pawsitive dog food was born.

Today our team of devoted dog lovers strive to create nutritionally complete, drool worthy recipes using a delicious blend of natural ingredients with none of the nasties. Why? Because dogs deserve the best!

Human Quality Ingredients

No fillers, artificial or label tricks.

Fresh Pressed Cooking

No harsh temperatures means we keep all the good stuff.

Dreamy Digestion

The best food when it comes to digestion. Simple.


No grain, good news for all dogs with allergies.


Meals for all, fussy eaters included.

🐶 For puppies to seniors.
✅ Perfectly portioned to your dog.
🥩 Healthy, complete meals.

Scoop, serve & watch tails wag from €21 per month

Healthy for pets & planet

We’re committed to limiting our environmental impact and helping you and your pooch do the same.

Where possible, our packaging is recyclable but It’s our pooch pledge to have fully recyclable packaging by 2024. We’ve also teamed up with our 100% carbon neutral delivery partner to ensure our deliveries are as sustainable as possible.

#Pawsitive for pup, pawrent & planet


What are other Irish dog parents saying.

She finally eats!
We adopted a dog who was overweight and refused to eat the food she came with, so her previous family had been feeding her unhealthy treats. We tried Pawsitive and she is so much happier. Brilliant company

Dog Parent - Dublin 


My dog's obsessed!
I had tried a couple of different food brands for my puppy, Richie, before Pawsitive, and he just didn't seem to be that into food.Well, it turns out he is VERY into food! From Day 1 of adding Pawsitive to Richie's meals, he was obsessed!!

Dee - Dublin


Fussy dog loving it
Our fussy cockapoo is loving her new food never seen her clear her bowl before .. fantastic service delivered straight to your door and any emails I sent were answered straight away .. highly recommend 🐶🐶

Roni - Cork